Google Tag Manager (GTM) Integration Guide
As the Splio CDP Web tracking solution supports the Snowplow event format, you can integrate the available Google Tag Manager opensource templates for Snowplow, and prepare with it the tags for the supported event types.
The supported event types at this point are :
- Page View (with an optional authenticated contact identifier)
- Thank you Page View (which is a page view with an optional order completed identifier)
- Product View (which is a page view with an optional product identifier)
- Add to Cart (with an optional authenticated contact identifier)
- Remove from Cart (with an optional authenticated contact identifier)
The next few pages will guide you from the configuration of the Splio CDP Web Tracking endpoint to the creation of new tags for each of the supported event types.
Updated about 4 hours ago
What’s Next
Here are the guides available to help set up the GTM integration