Splio Meta Ads connector

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Provided by: Splio
Connector type: Destination
Third-party system: Ads
Required license: "Marketing Automation + CDP" or "Predictive AI (previously TinyClues)"

Overview

Splio Meta connector allows you to use audiences built with Custom Audience Filter in Meta ads Manager Custom Audiences.

Meta matches profiles with the hashed email addresses or hashed phone numbers provided through the Splio Meta connector to find users you can advertise to on Facebook, Instagram and Audience Network.

The goal is to make the most of the predictive and deterministic attributes in Custom Audience Filters to create effective ad campaigns in Meta by using the created Meta Custom Audiences as a target for your ads, an exclusion or to generate lookalike audiences.

For example, you can use the Propensity to buy attribute or the buyers of a specific product category and expand the population in Meta ads with a lookalike audience, to raise the reach of your campaign.

Prerequisites

To be able to use this connector, you need first to:

• have a Splio CDP account
• have a Meta ad account
• have customer email addresses added to your data feeds beforehand.

Setup Process

Please follow these steps to install the connector:

1. Log into Meta Ads Manager.

2. On the left side, go to Users > Partners.

3. Click on Add in the center of the page.

4. In the Assign partner pop-up, select Business ID.

5. Enter Splio business ID to add us as a partner.
   Splio business ID: 2252590104995721. The Splio partner name will appear as Tinyclues fbads.

6. Switch on the Manage campaigns toggle and click Next.

7. Now you need to assign your assets to Splio. On the left side, click Ad Accounts.

8. Choose among your Ad accounts the one you wish to connect with Splio.

9. Switch on the Manage Campaigns toggle and click Save Changes.

10. A pop-up will appear confirming that your assets have been assigned.

Configure the Meta connector in Splio CDP

1. In Splio CDP, go to the Connection Hub navigation and click Destinations
2. Most probably, you are to set up a facebook connector to be used to export CAF audiences, so make sure to select “Custom Audience Filter” if not click desired channel!
3. There, choose “Click to establish the connection” with the facebook connector

4. Set up the connector

   1. Give a name to your connection

   2. Paste the Meta Ad account ID of your account.

   3. Make sure to enter the Account ID with a act_ prefix

   4. 

      Click the button Connect Ad Account

   5. Once you see the message The user successfully connected to the specified Meta Ad Account ID. You can now test the connection., then click button Test Connection

   6. 

      Once the connection is successful, you can proceed to the next screen

   7. 

      Choose the fields - from warehouse.user model - that are to be used for audience synchronization (email and/or phone depending on your data)

      1. ⚠️ Be careful to choose cleaned and hashed prepared fields
   8. 

      Click on the Connectbutton and your connector setup is complete!

   9. 

      Done!

Splio Meta connector usage

Once the setup is complete, You can send a test campaign to ensure that the connection is functioning properly.

When you will execute your campaigns in Splio, they will automatically be sent to your Custom Audience on Meta.

You can also export manually one specific audience to Meta with the export and recurring export features.

Meta then matches profiles with the hashed email addresses to find customers you can advertise to on Meta, Instagram, and Audience Network.

ℹ️ No personal data is shared between Splio and Meta.

Troubleshooting

1/ Synchronisation delay
Sync to audiences are not immediately available in Meta Ads Manager and can take up to 72 hours after Splio has finished sending audience updates for them to be available. This is due to a delay in Facebook accepting and processing customers from Splio.

2/ Matched profiles
Customers are not matched if emails and phones stored in Splio are not the same used in their Meta accounts so the size of the audience may not match exactly with the size of the CAF segment. Meta will not show an error or remove them from the display, but actually won't add any of those contacts.