Use conditional block and format content

Include a personalized welcome message with contact first name

{% if contact.firstname != "" %}  
  Hello {{ contact.firstname }},
  Welcome! We're delighted to have you.  
{% else %}
  Hello,  
  Welcome!  
{% endif %}

Capitalise a variable. Below is an example with the first name:

{% if contact.firstname != "" %}  
  Hello {{ contact.firstname | capitalize }},  
  Welcome! We're delighted to have you.   
{% else %}  
  Hello,  
  Welcome!
{% endif %}

Set family name format. Below is an example with the first name:

{% if contact.firstname != "" %}  
  Hello {{ contact.firstname | downcase | capitalize }},  
  Welcome! We're delighted to have you.   
{% else %}  
  Hello,  
  Welcome! 
{% endif %}