Multi-source management

With Splio Marketing Automation + CDP you can setup a project without adding complexity to your architecture that fits your marketing team needs. To integrate with a multi-source pattern, keep in mind:

• Choosing your unique key will help you keeping consistency and avoid any duplicates. Start by reading this article.
• We recommend to use when possible our existing connectors, APIs or push data though files. In any case, you should follow our recommandation on Identifier Lookup methods to keep your contacts, orders and product data consistent in the CDP and boost the performance of your marketing team.

When do I need the IR Add-on?

By default our license MA + CDP covers most of your use cases to manage data consistency through your different sources into our CDP. In some specific cases you might need our IR Add-on:

• When dealing with fragmented data sources and the necessity for creating reliable golden records. However, for basic deduplication needs (ie. on email, phone, or contact key), the add-on might not be necessary.
• Data fragmentation throughout your different sources: if you have various sales channels, different typology of clients with very different systems that don't have any synchronisation capabilities to build connectors between each of your systems.