Purchase event (mandatory)
Overview:
- An item of the product catalog.
- The primary key is
product_id. - ℹ️ It is most important to add custom attributes to describe your products in details (see below).
Fields list
| Field name | Type | Kind | Definition | Value example |
|---|---|---|---|---|
| product_id | String | Mandatory | The product identifier | 1864 |
| reference | String | Optional | The product reference (independently of its variation; by size, color…). It is a field that can be used to target users who have purchased a given product model. | CITY-JACKET |
| name | String | Mandatory | The product name, used for display in Splio solutions and messages personalization. | "City" jacket, XS size |
| description | String | Recommended | The product description. Can be simple text, or HTML depending on intended use in messages personnalization. | Our iconic "City" jacket, …. |
| category{N}_id | String | Mandatory | For each product categorization level, from 1 to N, the category id. There must be at least 1 categorization level. | 12 |
| category{N}_label | String | Mandatory | For each product categorization level, from 1 to N, the category label. | Men's clothing |
| base_currency | String | Mandatory | Should be equal to the tenant main currency | EUR |
| price | Decimal | Recommended | The price in the base currency | 69.90 |
| price_{currency} | Decimal | Optional | In case you are operating in more than one currency, provide the product price in every currency used (including the base currency) | 71.50 |
| url | String | Recommended | The default URL for the product on the website | https://mysuperstore.fr/… |
| image_url | String | Recommended | The URL for the default product image to be used in messages personnalizations | https://mysuperstore.fr/… |
| sku | String | Optional | ||
| ean | String | Optional | ||
| marketing_start_date | Date | Future | ||
| marketing_end_date | Date | Future | ||
| {custom attribute} | Any type | Optional | Any other product-related attribute of interest to making it available in Splio solutions. | |
| inserted_at | Datetime | Mandatory | The datetime of the record creation in the source information system | 2022-02-29T18:34:26+01:00 |
| updated_at | Datetime | Mandatory | The datetime of the record last update in the source information system | 2022-08-15T06:34:26+01:00 |
Custom attributes
For customer knowledge and optimal predictive results, it is most important to add custom fields to finely describe your products. These can include: brand, color, theme, gender, season, material, pattern, ... (inspiration list, review product attributes available in your source product catalog and pick the relevant ones to define your products according to your business specificities).
Think also of product attributes required for messages personalization uses. E.g. depending on your email templates, you might need more than one image_url.
Finally, it can also be of interest to include other technical product identifiers that may be of any use to interact with other external systems, such as sku, ean, gtin, isbn, etc...
Updated about 1 month ago