Splio Customer Platform - Main Concepts

At Splio, we provide a powerful platform for customer engagement and loyalty management. As a developer, this portal will be your gateway to harnessing the capabilities of our platform and integrating it seamlessly into your applications before starting your Loyalty project. Let's dive into the key concepts of Splio:

1. Tenant

Splio Customer Platform is multi-tenant Software as a Service. Each tenant is logically isolated from the others, corresponding to a set of data with a key for each data entity. Each tenant is distinct and operates independently, ensuring data privacy and separation.

A tenant is called:

  • A universe in the context of Marketing Auto & Loyalty
  • A domain in the context of CDP & Predictive AI
  • An organization in the context of Mobile Wallets

2. Splio Data Input & Output

You have two approaches to interact with Splio Customer Platform, which you can use separately or together:

  • REST API: Communicate programmatically through our REST APIs. Find all the API details here.
  • Flat files: Import and export data through CSV files via SFTP. Get the details in our documentation:

3. Relational Commerce-Oriented Data Model

Splio follows a robust relational data model focused on commerce. The main entities are:

EntityDetailAPI reference
ContactGET Contact
Order and order itemsData in the “orders” scope may be updated with a later upload. If you import an order which has the same ID as an existing one, the new order will replace the existing one, and all orderitems linked to the existing order will be deleted. Splio will reject any "orderitem" record if the linked order is not created yet.GET Orders
ProductsRecords in the products scope represent items which can be purchased. Products are then related to orders (representing orders) via ordersitems (individual items in each order).GET Products
StoresData related to your physical stores and e-commerce store.GET Stores
InteractionsCustom events you can send to Splio to trigger specific use cases such a loyalty points credit.POST Interactions
Membershipscard_code, nq_points, q_points and tiersGET Membership
Rewards and rewards attributionsGET List rewards

Splio's data model allows for customization to meet your specific requirements. It includes two types of fields: system fields and custom fields.

  • System fields are predefined and consistent across all tenants in Splio. They provide essential attributes and functionalities available within the platform.
  • Custom fields offer flexibility by allowing you to create fields tailored to your unique needs. They capture additional information specific to your business or industry.

Detailed description of main properties in this article : https://support.splio.com/hc/en-us/articles/360015018319-Overview-of-database-fields

4. Loyalty Engine

Splio's Loyalty Engine empowers you to design and implement one (or more) loyalty program(s). It supports both simple and tiered programs with global settings. Key features include:

  • Simple or tiered having global "settings"
    • non-qualifying points (convertible into rewards attributions)
    • qualifying points (in the context of a tiered program)
  • Rules
    • triggered by events with conditions (on the data)
    • and giving outcomes: attribution of points or rewards
    • with a validity period and execution limits.

5. Loyalty Web Kit

Splio provides you with a Loyalty Web Kit to ease the integration of your Loyalty program on your e-commerce. You can read more on the general introduction in this article.