Splio Criteo connector
Provided by: Splio
Connector type: Destination
Third-party system: Ads
Required license: "Marketing Automation + CDP" or "Predictive AI (previously TinyClues)"
Overview
Splio Criteo connector lets you use audiences built with Custom Audience Filter in Criteo for display advertising campaigns.
This data transfer aims to make the most of the predictive and deterministic attributes in Custom Audience Filter to create effective display campaigns in Criteo.
Prerequisites
To be able to use this connector, you need first to:
- have a Splio CDP account
- have a Criteo account
Setup process
How it works
- Criteo Exporter creates/updates the audience specified by campaign from Splio CDP.
- Uploads the list of users exported from Splio CDP using API.
This connection it consists of 3 steps:
- Connection details
- Export details
- Finish
Connection details
To setup a connection with Criteo, Splio needs three pieces of information that you must send:
- Client_id
- Client_secret
- application_id
Export details
The second step of the process is preferences of the exported file
For this part, you will be able to choose one column from the user table, as this is the only information required by Criteo.
And your connection is ready!
This new connector will appear now on the connected list.
Updated 3 months ago