Splio Criteo connector

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Provided by: Splio
Connector type: Destination
Third-party system: Ads
Required license: "Marketing Automation + CDP" or "Predictive AI (previously Tinyclues)"

Overview

Splio Criteo connector lets you use audiences built with Custom Audience Filter in Criteo for display advertising campaigns.

This data transfer aims to make the most of the predictive and deterministic attributes in Custom Audience Filter to create effective display campaigns in Criteo.

Prerequisites

To be able to use this connector, you need first to:

• have a Splio CDP account
• have a Criteo account

Setting up a client credentials application in Criteo

• Log in to Criteo Partners Portal, create a new App by clicking on ➕ button in the My apps section.

• Step 1. Create app

  • Fill app details, select Client credentials as Authentication method.

• Step 2. App activation

  • Select which Criteo service you want to use your API application with. Chose C-Growth for marketing solutions or C-Max for retail media.

  

  
  

• Step 3. Authorisations

  • Select the domains to choose which permission access your application will need.

  

  
  

• App Credentials

  • To generate your client_id and client_secret click the "Create new key" button.

  

  
  

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Reference : https://developers.criteo.com/marketing-solutions/docs/client-credentials-setup

Consent URL Generation

After setting up your API application, request consent from the advertiser or publisher to access their assets. You can use multiple single-use URLs for this purpose.

Setup process

How it works

• Criteo Exporter creates/updates the audience specified by campaign from Splio CDP.
• Uploads the list of users exported from Splio CDP using API.

This connection it consists of 3 steps:

1. Connection details
2. Export details
3. Finish

Connection details

To setup a connection with Criteo, Splio needs three pieces of information that you must send:

• Client_id
• Client_secret
• application_id

Export details

The second step of the process is preferences of the exported file

For this part fill:

• the name for the criteo destination (as it will be displayed in campaign plan or custom audience filter)
• the advertiser ID for your destination criteo account

As a general rule, you can stick to the default proposed value for other information

• Splio-{campaign} as the file name pattern for generated exports
• Overwrite audience switched to ON (allows for recurring update of synchronized audiences)

And finally select the field of the Splio user table to be used to match audiences users to criteo (generally email_hashed field, please get in touch with you Splio contact in case you are unsure of the field to select)

And your connection is ready!

This new connector will appear now on the connected list.