Sales tracker


Splio’s Sales Tracker gives you the opportunity to link a campaign sent from a Splio universe or SMTP Relay to the associated sales. The Sales Tracker is an invisible picture placed on the final confirmation page of payment on your website (note that it can be placed on as many pages as you wish). The picture, which has neither width nor height, is connected to Splio’s tracking server.

There is no action to be made on Splio’s side and you can start using this feature right away.
If you require assistance, feel free to contact our Customer Care team.

You only need to set up two parameters to make it work and enable the cookie in Admin > Privacy > Settings:

  • your universe’s name
  • the purchase amount (as shown in the example below).


URL: United Resource Locator
SSL: Secured Socket Layer

Process description

  1. When a recipient clicks on a link in the newsletter, we add cookies to the local Internet client. They contain the following information:
    • ID of the customer without any personal information
    • The campaign ID of the newsletter clicked
    • URL ID of the link clicked
  2. When the purchase is made, the tracker registers the total value of the order provided into the HTTPS request and matches it with the email address, campaign ID, and URL ID.
  3. The campaign’s turnover is then available and displayed within the universe.


If the cookie is accepted, the sales are always linked to the last campaign clicked. It means that if your clients complete their purchase after clicking on two different links on two different campaigns, the revenue will be attributed to the last campaign clicked.

Statistics available with the tracker

Once the tracker is activated, the following statistics will be available in your Splio universe:

  • Total purchases by campaign
  • Total value (turnover) by campaign
  • Total purchases by user
  • Total value (turnover) by user
  • Turnover generated per link *

*You will also be able to segment users with the total purchase amount. (Only available to campaigns sent from Marketing Automation, not SMTP Relay)


Please note that there will be some discrepancies between the results you are seeing in your Google Analytics metrics & with the Splio Sales Tracker. This is due to the fact that Google Analytics uses first-party data to make its sales analysis whereas our Sales Tracker uses only third-party data, therefore, we can only track visitors who have accepted cookies. We strongly recommend that you use the ROI feature available on our platform when possible.

For more information on this, please speak to your Splio contact.


The request to post is:


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The example above will:

  • add 10000.00 € to the campaign growth revenue
  • add 10000.00 € to the customer’s database value
  • add 1 transaction to the campaign’s total transactions
  • add 1 transaction to the customer’s transaction sum


The last link used within the Campaign Newsletter is kept for tracing.

Parameters’ description

ParameterPossible inputDescription
universe=Name of your Marketing Automation UniverseYour Marketing Automation Universe
amount=Purchase valueTotal purchase value. The amount value string must not contain any currency symbol or space. The decimal separator can be a dot or a comma.
id=Unique transaction IDA unique transaction ID has to be provided to avoid double posting of the same purchase transaction (in case the buyer refreshes the purchase confirmation page).


Splio’s Sales Tracker is operating in silent mode, and hence, does not return any status code. Only the image is returned.


All requests have to use the HTTPS protocol.

Related resources

If you want to find out more information on how to insert custom trackers in your email designs, you can refer to our article on this topic here.