📘

This Tag handles the following events

• Page Views
• Product Views
• Thank You Page Views

Custom contexts will help distinguish between those 3 events. See GTM - DataLayer page for more info

Steps

1. Create a new tag with the name Splio PageView

   

2. In Tag Configuration, choose Snowplow v3

   

   If not available, you'll need to

   • Click on the Discover more tag types in the Community Template Gallery banner at the top of the side panel. (1)
   • Select Snowplow v3 (2)
   • Click on Add To Workspace (3)
   • Confirm permissions (4)
   

3. Choose Tag Type Page View

   

4. In Tracker Initialisation section, choose the Snowplow Settings variable previously defined ({{Default SP Settings}})

   

5. In the Additional Tracking Parameters section, you'll need to add the following Custom Context Entities:

   Parameter	Purpose
   {{SP Context - Identified Product}}	Used by the Splio Collector to detect the Product View
   {{SP Context - Identified User}}	Context used to identified authenticated users
   {{SP Context - Thank you page}}:	Used by the Splio Collector to detect the navigation to a purchase confirmation page

   

6. Then click on Choose a trigger to make this tag fire... and choose the correct trigger depending on your e-commerce site.

   

   📘

   For more information/help regarding trigger setup, please refer to the dedicated page GTM - Triggers

   ❗️

   The trigger should be fired only if a consent initialization trigger has been setup and enabled with end user consent.