GTM - Tracker settings

Introduction

All the parameters needed for the tracker to communicate with Splio web tracking collector are stored in a Snowplow v3 Settings variable.

This page will guide you through the creation of this variable.

📘
The default settings for all Snowplow tags will use one unique variable created from a template

⚠️
If you manage multiple sites with the same Google Tag Manager container, create one distinct variable for each of them, as the property Tracker Options > Collector endpoint will be different

List of the settings that will be changed throughout this page

Section	Property	Value
Tracker Options	Tracker Name	Any unique name you prefer for this tracker. ⚠️ Note that if you have already configured a Snowplow Tracker you will have to setup here a different name. Example :`ecommerceMarketingTracker`
Tracker Options	Collector Endpoint Hostname	Splio CDP endpoint url, compatible with various web tracker event protocols, including Snowplow. It is provided by your project manager during integration Example : `https://web-collector.splio.com/collector/v1/e911bba6-aedf-41ff-a744-cbd706fdc666`
Tracker Options, sub section Javascript Tracker	Snowplow JavaScript Tracker Library	You can keep default `jsDelivr` which is a free CDN dedicated to open source projects, where Snowplow Opensource tracker is available
Tracker Options, sub section Javascript Tracker	Library version	Setup the last version as specified by your project manager. Supported version: from `3.17.0` to `3.24.6`included. See release list for available versions
Application Settings	Application ID	Your unique identifier, specified with the project manager that should be your tenant name by default. Example : `my_store_fr`
Privacy	Respect "Do Not Track"	Always select "True" on Respect "Do Not Track
Cookie Settings	State Storage Strategy	Use a “`Cookie and Local Storage`” strategy. Note that it will be a first party cookie.
Cookie Settings	Cookie Name	Adapt the default cookie Name to your preferences. For example `sp_marketing`
Cookie Settings	On all other properties	Keep default configuration

Steps

Create a new Variable named Default SP Settings
In Variable Configuration, choose Snowplow v3 Settings

You may have to click on “Discover more variable types in the Community Template Gallery "
Fill the following fields
- Tracker Name : Arbitrary name for the tracker. Example value: ecommerceMarketingTracker
  ⚠️ If multiple snowplow tracker are defined, each one of them should have a different name
- Collector Endpoint Hostname
  Splio CDP endpoint url, compatible with various web tracker event protocols, including Snowplow. It is provided by your project manager during integration
Define the Javascript Tracker settings
- Snowplow Javascript Tracker Libary
  You can keep default jsDelivr which is a free CDN dedicated to open source projects, where Snowplow Opensource tracker is available
- Library version
  Setup the last version as specified by your project manager. Supported version: from 3.17.0 to 3.24.6included.
  See release list for available versions
In the Application Settings section, fill in the Application ID (app_id) field with the value provided by the Project Manager
In the Privacysection, set the Respect "Do Not Track" at True
In the Cookie Settingssection, you can change the following settings as follow:
- State Storage Strategy: Use a “Cookie and Local Storage” strategy. Note that it will be a first party cookie
- Cookie Name: Adapt the default cookie Name to your preferences. For example sp_marketing
Save the variable