Project timeline

Marketing Automation + CDP

We describe in this article the project timeline of a project for MA + CDP.

• For new project
• For existing customers on Marketing Automation

With Identity Resolution Add-on

On this page, we are describing the main phases of a CDP project, helping you estimate the time necessary before your platform is live.

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Please note that for the project to last only 4 months, we need you to deliver your initialization and sample data in the first 4 weeks of the project. Any delay in this delivery will have an impact on the next phases.

This estimated planning may vary depending on the options you have chosen, especially:

• the Predictive AI add-on